AI Innovation at Karlowsky®:
Top Quality for the Perfect Look

At Karlowsky®, we combine over 130 years of tradition with cutting-edge technology. To always present our collections to you in the best possible way, we use innovative AI tools as a supporting aid. Why do we do this? Because we want to offer you the best possible guidance for your decisions – with images and videos that perfectly capture our passion for design, functionality, and quality.


Transparency is our promise to you: we use AI purposefully to showcase stunning lifestyle worlds and highlight our products in the best light, while always relying on 100% reality for our product data. That way, you can rely on every purchase: where Karlowsky® is on the label, Karlowsky® is inside – honest, precise, and always closely aligned with your working world.

Three-Pillar Model

Product Integrity
1

Product Integrity: The Real-Check Guarantee

Real data for real products

Every garment meets actual specifications without compromise.

Transparency
2

Transparency Through Clear Labelling

Clear labelling for trust and understanding

AI-generated media are transparently labelled and communicated.

Human Final Inspection
3

Human Final Inspection: Precision Guaranteed

Quality assurance by experienced professionals

Every image is carefully inspected to ensure the highest standards.

Image Labelling Logic

Level 01
AI-optimised Icon

Level 1 “AI-optimised” includes retouches, background adjustments, and lighting setups to enhance the visual appeal of products and present them realistically. This also includes recolouring or color-adjusting products.

Level 1 Preview
Level 02
AI-generated Icon

Level 2 “AI-generated” refers to lifestyle images created using AI-based models or environments to deliver an authentic and engaging customer experience.

Level 2 Preview