A strong network for the highest standards: TV chef Mike Süsser becomes the new face of the “Karlowsky family”

Magdeburg, 16 June 2026 – Karlowsky Fashion GmbH’s premium brand DIAMOND CUT® is gaining a high-profile new addition and consolidating its position as the first choice for top-tier international gastronomy. With the well-known TV chef and gastronomy expert Mike Süsser (known for programmes such as “Mein Lokal, Dein Lokal” and “MasterChef Germany”), the long-established company from Saxony-Anhalt is gaining a new, charismatic brand ambassador. What makes this partnership special is that it is not based on a traditional advertising deal, but is the result of a long-standing, friendly network that also includes Saxony-Anhalt-based Michelin-starred chef and TV personality Robin Pietsch.

A genuine partnership rather than mere promotionMike Süsser’s journey into the “Karlowsky family” was organic and personal. The connection was established through his close friend Robin Pietsch, who has long served as a brand ambassador for Karlowsky and the DIAMOND CUT® brand. Together, they represent a new generation of restaurateurs who set the highest standards for quality, aesthetics and solidarity. Mike Süsser will wear the DIAMOND CUT® Excellence range in future, both during his TV appearances and in his daily work as a consultant and restaurateur. In addition, the entire team at the Gmundnerberghaus – the passion project of Mike Süsser and his long-standing partner David Daxner – will be fully kitted out with KARLOWSKY® and DIAMOND CUT®.

Mike Süsser on the collaboration: “In our industry, it’s all about trust and working together. The fact that I’m now part of the Karlowsky world feels absolutely right, because it came about through my friendship with Robin Pietsch. We are a real community that shares the same values. For me, the DIAMOND CUT® collection is the perfect tool: it looks incredibly elegant, is produced to a high standard and offers me exactly the freedom I need – whether at the stove or in front of the camera.”

Thomas Karlowsky, Managing Director of Karlowsky Fashion: “We see ourselves not just as manufacturers, but as partners to the hospitality industry. The fact that Mike Süsser found his way to us through Robin Pietsch underlines our family-oriented approach. For us, it’s about genuine conviction and a strong network that transcends national borders. In Mike, we have gained a partner who perfectly embodies this philosophy.”

Focus on top performance: the DIAMOND CUT® line
Mike Süsser will be focusing on the DIAMOND CUT® Excellence line in future. This collection redefines workwear: innovative materials such as TENCEL™ Lyocell fibres and extremely durable stretch fabric (elastolefin/XLA®), as well as a back panel made from breathable jersey piqué fabric, ensure maximum breathability and freedom of movement. The combination of recycled polyester and organic fabrics makes the garments extremely easy to care for (washable up to 60°C).

About Karlowsky Fashion Karlowsky Fashion GmbH is a leading German manufacturer of high-quality workwear for the catering, hospitality, medical, care and wellness sectors. With brands such as DIAMOND CUT®, ROCK CHEF® and KARLOWSKY®, the family-run company stands for a blend of tradition, modern design and responsible production.

About the Gmundnerberghaus & David DaxnerThe Gmundnerberghaus in Altmünster on Lake Traunsee, managed by David Daxner and Mike Süsser, is a top destination in Austrian gastronomy. It combines alpine charm with the highest culinary standards and is an integral part of the professional network surrounding the DIAMOND CUT® brand.